If you own a website, you have to develop long-term strategies to attract organic traffic. However, it is not an easy task and requires investing a lot of time. SEO (search engine optimization) enables you to derive better returns when compared to guest blogging, paid advertising, and other web-based marketing strategies. Unfortunately, no shortcuts exist to improve organic traffic for website ranking.
Tips to improve Search engine results
1. Update content regularly:
Search engines feel strongly about content, just as humans do. Updated content gets more views. This indicates your site’s relevancy. Hence, you should keep it fresh all the time. Set a schedule, like a semester, and audit your content. Make the necessary updates. If you own a blog, use keyword phrases and additional content. It helps promote website ranking. Create short updates on targeted topics. Interlink-related CMS blog posts and webpages to provide readers with additional information or a better picture of the topic.
2. Publish authoritative, relevant content:
Authoritative, quality content helps drive search engine rankings. Great content doesn’t have any substitutes. The same holds true for SEO marketing. Publishing regular quality content meant for the intended users helps enhance site traffic. This, in turn, improves site relevance and authority. Fine-tune your web writing skills to display authority on the niche topics you publish.
For your site’s authoritative content page, identify a specific keyword phrase. Consider how your reader searches for such pages using search terms. Multiple keyword phrases can be used. However, achieving a better Google ranking is tough unless you use similar phrases. Create a separate webpage for your targeted keyword phrase. Choose a keyword phrase for your webpage. Ask relevant questions and identify viable answers.
Be user-friendly and natural in your approach. Content influences search engine rankings besides headings, titles, and page URLs. Repeat keyword phrases wherever possible throughout the page. Be authoritative. Link strategically to additional information and relevant sources for website ranking.
3. Use alt tags:
Use alternative text descriptions or alt tags in video media and images. It enables search engines to identify your page. This is crucial for those using text-only screen readers or browsers.
4. Create a link-worthy site:
Unbiased, authoritative, and content-rich web pages enable visitors to locate interesting things. This, in turn, attracts links from numerous sites, thereby enhancing your search engine optimization Add relevant text to texts to improve credibility and authority. Write out the destination name rather than using ‘click here’ links. The reason is that ‘click here’ does not have any search engine value apart from the attached URL.
It should be filled with keywords and can help enhance website ranking and search engine rankings. Link keywords with descriptive links. It helps enhance SEO and adds value to targeted readers, including those using screen readers.
5. Metadata:
While designing the site, each page should have a space between <head> tags. The purpose is to insert valuable information about your content, or metadata. Update and review metadata periodically as your website changes with time. It helps boost search engine results. Title metadata takes care of page titles that are displayed at the browser window’s top. It is also included as a headline in search engine results, thus being a crucial metadata on the webpage.
If you have a CMS site, an automated system can help develop meta titles for all web pages based on page titles. The textual description used by the browser in the page search return is description metadata. It is the site’s window display. The description should be appealing and concise, encouraging targeted readers to enter.
The meta description is to have two full sentences. To tabulate Google rankings, keyword metadata is used, but rarely. Add keyword phrases to the keyword metadata. Include a wide range of phrases.
Above are a few strategies that you can implement to enhance website ranking.
