The last couple of decades have witnessed significant evolution in marketing solutions. High-speed internet combined with diverse digital devices, social media platforms, and search engines have changed how businesses communicate with customers. Google is undoubtedly the leading online Marketing platform experiencing over 3.5 billion searches in a single day. Hence, it will be wise to take full advantage of this platform.
Top 8 reasons to advertise your business on Google
1. Targets potential customers on time:
Each ad can be targeted to reach your potential audience searching actively for your business-relevant term. Intent is the main difference noticed here. Searchers who find your site through Google are those who are interested in services/products offered by your business. Thus ad clicks will mean higher chances of conversion and an increase in sales and revenue. Also, you will be paying only for the cost of click, thereby saving money.
2. Leading search engine:
90% of searches conducted globally are done using Google. This itself shows the kind of authority it has over the web. People generally use this platform to seek information on anything and everything or when buying something. Thus, ad reach potentiality is huge! This platform has managed to earn the reputation of providing users desired search results. Hence, it is favored over other search engines.
3. Develop Brand Awareness:
It is crucial especially for new or small businesses to generate new sales. It can also help your business to get well-established in the niche market. This is simple with Google Ads. Your brand can be featured to appear at the top of the search results. It will be visible irrespective of whether your audience prefers to click on your ad or ignore it.
4. Drives traffic towards your store and site:
What if you own a physical store or office and want to increase your footfall? Targeting options of Google combined with location as well as PPC campaigns will enable local searchers to view your ads clearly. But relevant terms should be used for the purpose.
5. Google Display network ensures reaching people in diverse platforms:
Submitting an ad bid on this platform allows you to choose video, image, or text ads. This allows you to use relevant keywords to reach potential audiences. Also the same can be achieved on display networks. A few partners like Gmail, Blogger, and YouTube can be great Marketing platforms to feature your ads.
6. Customizable:
Google Ads can be measured, regularly optimized, and monitored based on results. Thus, it can be targeted effectively to enhance click rates. To know what works or doesn’t, you can carry out testing, and trialing of phrases and keywords. Long-tail keywords can be targeted unlike targeting general industry keywords. This can help gain better traffic in your specified location. Also, carry out PPC campaign.
7. Affordable:
Perhaps, you are on a shoestring budget. With Google Ads, no minimum spend is present concerning bidding. It is possible to start with a small amount or whatever is possible. Cap maximum spending ensuring it doesn’t cross your monthly budget. You may even choose to pause it if you want to spend on other marketing forms to enhance Brand Awareness. Google estimates that it is possible to derive $2 in revenue for every $1 dollar invested!
8. Stay competitive:
In 2018 alone, 1.3+ million businesses on a global scale had advertised on Google. Whatever your location or industry, they can be your competitors. With the market getting crowded, you need to consider Google Ads if you desire to stay competitive. Otherwise, your business will not be found by potential clients.
Are Google Ads a good investment?
Yes! They are quite flexible and also can benefit all types and sizes of businesses. Hence, Advertise on Google at the earliest to derive the benefits.
